Vega Asset Management
Fund Managers
Can Fund Managers Advertise Online?
There is almost any type of information you could ever want in your life online. This information tends to be just waiting around for you to find, however hedge funds are a bit more difficult. There are several rules and regulations that pertain to hedge funds, and even to the way that fund managers are allowed to advertise. Because hedge funds cannot be publically advertised they do have some special restrictions that pertain to internet usage and information available online, but this does not mean that you cannot list any information about your hedge fund online. Fund managers are able to list information online as long as they comply with some basic rules and ensure that they are careful about the information that is listed online to ensure that they are not giving out more information than is legally allowed.
First and foremost, fund managers are not allowed to specifically mention the hedge fund on the website itself. However, if there is a password protected area for hedge fund investors to use, then the name of the fund may be included in there, but it is not allowed to be listed on any public pages that can be accessed without any protection to ensure that information is not released to the public without authorization. This is most important because hedge funds require approval in order to invest, as well as they are not allowed to be publically advertised. Second, any hedge fund that has any information about the performance of the fund, the fund manager, or the name of the fund must have this information protected behind a secure login area that is designed to ensure the information is protected from the public eye. The login information for the site cannot be the same for all people accessing the data, and it should not be listed on the website itself. This means fund managers cannot create this site and then simply place the user ID and password on the site's main page to allow anyone access. Third, you cannot allow anyone to sign up for access to the password protected information. Before anyone is allowed to have access to the password protected area they would need to apply and qualify based upon answers to special qualifying questions that determine their financial qualifications as well as any other qualifications that the fund may set forth. It is important to ensure this is set up properly if you are using an automatic form; however the best idea is to merely gather the information on a web form and have the fund mangers verify the information before giving out access to restricted areas. Lastly, regardless of how qualified an investor seems, they cannot invest immediately. The laws require that all potential investors wait a minimum waiting period of thirty days before they are allowed to actually invest in the fund. This is to allow ample time to ensure the investor is qualified, and ensure that all of the required paperwork is handled before any investments are made. |
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